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MTV
Launches Backpack Holidays with Travelguru
New Delhi, December 5:- MTV, India's
leading multimedia youth platform announced the launch
of MTV Backpack Holidays, a co-branded initiative with
Travelguru. MTV Backpack Holidays, the one-stop-shop with
custom made packages for all adventure travel needs for
the youth is available across Mumbai, Delhi and Bangalore.
Launched in association with Travelguru, India's leading
travel portal and largest hotel consolidator, this holiday
ain't for the faint at heart. MTV Backpack Holidays will
offer vacations with some hardcore activities such as
fire-walking, rock climbing, skiing and kayaking. Activities
that are a must on outdoor adventure holidays such as
bonfires, catamaran rides, tent pitching and barbeques
are a part of every MTV Backpack adventure holiday.
Sandeep Dahiya, Director, Consumer Products, MTV Networks
India, said, "The launch of MTV Backpack Holidays
is in line with our broad strategy of playing a part in
lives of youngsters across various interests and needs
outside of the television. We're happy to join hands with
Travelguru, India's leading aggregator of hotels and vacations,
to bring you some of the coolest adventure holidays across
the country."
Understanding the need for a reliable provider of adventure
holidays and alternate vacation packages MTV Backpack
Holidays has a fully customized range of adventure vacation
options specifically for the discerning Indian youth which
includes options even for the last minute vacation shopper.
With packages ranging from Rs.800 for day trips to Rs.10,000
for longer adventure trips that include more complex activities
like skiing, each holiday includes accommodation, meals,
transportation and adventure activity supervised by specialists.
Ranging from locations like Hrishikesh and Haridwar near
Delhi; Kihim and Karjat near Mumbai and Antargange and
Rangaswamy Hills near Bangalore, the MTV Backpack holidays
are an ideal getaway for anyone wanting a unique experience.
Commenting on the new initiative, Devyani Nagpal, Chief
Marketing Officer, Travelguru said, "Travelguru
believes that today's youth is very clear that they
want to make their own choices. This alliance is in
line with our strategy to reach out to today's youth
and offer them our unmatched range of customized holiday
products. We believe that MTV is the perfect choice
as a partner, as we look to address this youth market."
The launch of MTV Backpack Holidays follows earlier successful
co-branded MTV products ranging from credit and debit
cards (with Citibank) to Clothing & Accessories (with
Primus) to watches (with Titan Fastrack) amongst many
others.
For more details on MTV Backpack Holidays, check out www.travelguru.com/mtv but for a first hand experience
of the thrills, chills and adrenalin-spiked activities,
book yourself on the next MTV Backpack Holiday now!
Media contact for
Travelguru:
Megha Verma
Manager – PR & Mkt. Communications
Travelguru
Tel: 022 40304949 E-mail: mverma@travelguru.com
