The booming economy and international market importance have transformed India from a meek contributor to a dominant force in the global online travel industry. Not very long ago, India was invisible on the online travel industry. Today, the country is speculated to be a leader in tourism in South Asia and Indian subcontinent. The main reason behind this consistent growth is believed to be the online travel market scenario in India.
Indian online travel market is one of the fastest growing travel markets in the world. The stronghold of India in IT development can be seen as a major reason for this extraordinary boost in the past decade. This $25 Billion industry contributes around 70% of all the ecommerce activities in India. The online travel domain is being seen as a major driving force in the e-commerce segment. The country has received a number of top travel awards recently and has been receiving appreciation from tourists and travel enthusiasts around the world. The main factors determining the overall success of travel industry in India can be the enforced key schemes which were launched by e-commerce travel websites to capitalize on tourism market.
The exponential amplification of the online audience in India and affordable tourism services across the country can be safely termed as the epicenter of this flourishing industry. Structured with well organized and prominent online traveling websites, the travel industry in India has been functioning effectively by contributing marginal benefits to the economy. The online travel platforms are user friendly and offer complete assistance for booking holidays and vacations. Travelguru.com is one such Online Travel Agency (OTA) which has seen a significant rise in popularity during the evolution of e-commerce websites in the country.
The participation of online travelbookings stands roughly at 30% in the current market scenario. This figure is certainly encouraging as it sums up to $8 billion and is expected to rise in the near future. Tourism is no longer confined to exposure or know-how of destinations but has evolved into many other forms including medical tourism, Eco tourism etc. Presently, the total domestic and international count of tourists in the country amounts to 850 Million and 20 million respectively.
The challenges faced by the IT sector in establishing brands like Travelguru.com were immense, but the desire to succeed and provide better opportunities to the Indian consumer market has made this extraordinary feat possible. The online travel industry in India is bearing an important responsibility of providing quality services and fulfilling a bigger role of contributing immensely to the country’s economy.
About the Author:
December 2013 M T W T F S S « Nov 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31