|Travelguru initiates ‘Conversations’
Mumbai, March 12, 2008: Travelguru -India’s largest hotel network and premier travel solutions provider announced today a new high-voltage marketing campaign ‘Conversations’ following up on their last successful campaign - ‘Hotel Ka Guru, Travelguru’.
Travelguru witnessed a 150 per cent growth in its business after the launch of its last Hotel Ka Guru Campaign - a novel consumer interactive initiative where a customer could speak to destination specialist hotel gurus. Each guru being an expert in a specific geographical location would provide information to the traveler that is city-specific, down to the micro detail. The new campaign focuses on the product depth available to customers by way of Travelguru being India’s largest hotel network.
Commenting on this marketing initiative, Hari V Krishnan, Vice President – Marketing & Product, Travelguru said, “The latest campaign – ‘Conversations’ is to make the last campaign -‘Hotel ka Guru’ more personal/interactive by focusing on real customer needs and Travelguru’s unique solutions for them. The primary goal is to show how Travelguru has the most hotel options, and can provide the most value for the customer’s rupee.”
He added “We have over 20,000 hotel rooms available for sale across India, every day. We have 3-star hotels available at leading hill-stations starting as low as Rs.565. We have worked with our hotel partners to get the most inclusions included in the hotel room rate. Inclusions range from free meals, discounted spa treatments, free sightseeing, airport transfers, complimentary alcohol, etc. This is all part of our commitment to drive the most value to Indian customers holidaying this summer.”
An engaging element of the ads is that the models featured as Hotel Gurus in the ads are real life Travelguru employees.
Travelguru - India’s largest hotel network - offers access to over 4000 hotels in India and over 72,000 hotels worldwide. It offers travelers the opportunity to plan and purchase their travel in a transparent, easy and customizable manner with instant bookings and confirmations. Strategic partnerships and deep supplier relationships give Travelguru the edge as an aggregator of travel services. Sorting hotels by user reviews and several other criteria are some of the distinctive value-added services. In December, 2007 Travelguru fully acquired Desiya.com - a company focused on hotel aggregation, distribution and technology to further strengthen the leadership position in hotel distribution. Travelguru facilitates a wide range of travel options and recommendations for domestic as well as international travelers. The Travelguru hotel advisors guide you to the most convenient place to stay including rates, amenities, landmarks and so on across India. It promotes properties from budget to luxury, single room to serviced apartment, business accommodation to leisure houseboat.
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